Content for Australia
To make it easier for you to use our resource library without getting into trouble with Australian National Law advertising guidelines, we have been working to identify which of our products are acceptable for external marketing in Australia (i.e., on your website, emails, and social media).

Video Animations
The following video animations are appropriate to use for external marketing in Australia.*

Understanding Chronic Pain

Pain is our Alarm System

Impact of Neck Pain

Pain and the Immune System

Chiropractic and Headaches
Chiropractic Research Articles

What is Chronic Pain?

Pain is Created in the Brain
Social Media Snippets
Shorter-length videos to share on your social media channels
Click on the Share icon on each video to select which option you prefer.
Pain is in the brain
Pain is Informative
Normal vs. Chronic Pain
Why are you feeling pain?
Chiropractors find the problem
Chronic pain
* This section contains all the safe content for external marketing in Australia– to the best of our knowledge.
This section does not yet have many resources. We will be adding to it as we work through the animations and social media content with the members who have had feedback from the Australian Health Practitioner Regulation Agency (AHPRA).
Please be patient with us as this takes time and a lot of effort! We will keep adding to this section as we discover more about which of our other whiteboard animations are acceptable to them! Each country sets its own rules about what is an ‘acceptable level of evidence hence this is a time-consuming process.
And remember, for in-house marketing, inside your office, ALL of our resources are safe to use – because you are there to be able to discuss the limitations of the various studies we present!
Please note that you are responsible for your advertising at the end of the day. However, to make things as easy on you as we can, we have created this section to compile content that we are as sure as we can be is ‘safe’ for you to use in external marketing in Australia (i.e., on your website, in emails, and social media). We have done our best to ensure these animations are AHPRA compliant.
I hope this assists your informed decision-making process and helps you operate in compliance with professional standards and advertising laws in Australia.
Sincerely,

Heidi Haavik