Content for United Kingdom
To make it easier for you to use our resource library without getting into trouble with the UK Advertising Standards Authority (ASA) we have been working to identify which of our products are acceptable for external marketing in the United Kingdom (i.e. on your website, emails, social media).
Video Animations / Research
The following video animations and research articles are appropriate to use for external marketing in the United Kingdom.*
Headaches are a sign that something is not right. Your brain will create for you the sensation of pain if it thinks there is something wrong or if there is a potential problem.
Headaches, like any pain in your body, are a sign that something is not quite right. Your brain will create for you the sensation of pain if it thinks there is something wrong.
Did you know that people with neck had poor communication between their neck and their brains which meant that they weren’t as good at controlling their sense of balance.
Up to half the world’s population suffers from neck pain at some stage. For some, one big problem is that it just keeps coming back, or becomes chronic.
Research studies have shown that the way you feel pain all depends on what’s going on for you – and most importantly – what you think and feel about the situation.
Sometimes pain persists long after tissue damage has actually healed. When pain persists for more than three months we call this chronic pain.
When your brain get particular messages in a specific pattern, it decides for you to make you feel pain to warn you that something might not be right, that you may be in danger.
Chronic pain is the second-most common reason people see a doctor and miss work. More than one-third of people with chronic pain become disabled by their pain to some degree.
Chronic pain that has persisted for more than 3 months is no longer protective, nor informative. So, what is chronic pain and what can you do about it?
If you have been adjusted before by a chiropractor you may have noticed a strange popping sound. Don’t worry – it is just the formation of gas within a joint.
*This section contains all the ASA approved or safe content – to the best of our knowledge.
This section does not yet have many resources in it. We will be adding to it as we work through the animations and social media content with members who have had feedback from the ASA. Please be patient with us as this takes time and a lot of effort! We will keep adding to this section as we discover more about which of our other whiteboard animations are acceptable to them! And remember, for in-house marketing, inside your office, ALL of our resources are safe to use – because you are there to be able to discuss the limitations of the various studies we present!
Please note that you are responsible for your advertising at the end of the day. However, to make things as easy on you as we can, we have created this section to compile content that we are as sure as we can be is ‘safe’ for you to use in external marketing. This is either because we have heard back from members that these animations and social media content have been ‘approved’ by the ASA, or we are 99% sure they should be because they are about research regarding a condition we know we have ‘enough’ clinical evidence, according to the GCC and ASA guidelines.
Here are links to some of the GCC and ASA guidelines relevant to the UK:
I hope this assists your informed decision-making process and helps you operate in compliance with professional standards and advertising laws in the UK.